Character design sketches of the

Philadelphia Flyers Mascot Design

Philadelphia Flyers Mascot Design

Client:
Philadelphia Flyers

Description:
The Philadelphia Flyers, the NHL hockey team, hired me to design the costume for their new mascot, completely from scratch.
I began the project by sketching over 20 different possible mascots, including, bats, bulls, groundhogs, dragons, tough guys, yetis, and even a flying squirrel.

Once the client saw the sketches, they picked a big dumpy monster I had drawn as the starting point. After several iterations, including different wing styles and facial expressions, we landed on their new mascot, which I had nicknamed “Benny.” Once the sketch stage was complete, I drew the monster in a turn-around to help the costume designers get an idea of how the mascot looked in three dimensions. This will easily be one of the most memorable projects of my whole career, and it’s an honor to be part of the team’s rich history permanently.

Client Testimonial:
Thank you again for all your great work throughout the project! Appreciate the quality work, quick turnarounds and accommodating the many changes we sent your way.
Ben DiCandilo
Philadelphia Flyers, Marketing Manager

Character design sketches of the

© Brian Allen 2016

Character design sketches of the

© Brian Allen 2016

Character design sketches of the

© Brian Allen 2016

The full story behind the creation of Gritty:

Interview by Mark Brickey on the popular art and design podcast, Adventures in Design


 

SquareVideo SquareVideo Gritty


Press:

-Scott Detrow of NPR Politics

-NY Times

 

I Learned to Love Gritty the Terrifying Mascot and So Can You

-USA Today

 

Flyers Introduce New Orange, Fuzzy Mascot Gritty, Relish Reaction

-ESPN

 

Gritty, the Flyers’ new mascot, is up to all sorts of shenanigans on his 1st night out

-NBC Sports

 

Meet Gritty: The Flyers’ New Team Mascot

-6ABC News

 

LOOK: New Flyers mascot Gritty dances with Jimmy Fallon, gets punched by Ricky Gervais

-CBS Sports

 

Philadelphia Flyers’ new mascot, ‘Gritty,’ sparks backlash, calls for euthanization

-Fox News

 

Gritty, Stuff Of Nightmares, Has Been Officially Welcomed To Philadelphia

-NPR

 

Gritty: why the Philadelphia Flyers’ new acid trip of a mascot must be stopped

-The Guardian

 

‘Gritty’, the internet’s most beloved mascot, explained

-SB Nation

 

TRUE GRITTY, OR HOW A MYSTIFYING NEW NHL MASCOT WON THE INTERNET

-AdAge

 

Are You In or Out on “Gritty,” the Philadelphia Flyers’ New Googly-Eyed Mascot?

-The Ringer

 

 

 

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