Mascot Character Designs and Concept Art
Custom character design and mascot illustration for sports teams, websites, brands, and logos.
Custom character design and mascot illustration for sports teams, websites, brands, and logos.
By Brian Allen
I really enjoy illustrating mascot characters for a brand’s website, packaging, T-Shirt, and logo. First, after researching your company, we begin with a series of rough sketches, that takes the character in as many different directions as I can think of. Maybe the mascot is an animal? Maybe it’s an attractive young woman? Maybe it’s a stapler? We really won’t know until we see them sketched out on paper.
Once we’ve established a direction we like, I begin rendering the character. The goal is to come up with a character that is unique and instantly identifiable by the your target demographic. It has to have an exciting shape and silhouette, so that it can be legible at a small size, and the mascot character has to be designed for the specific space it will occupy.
These are just a few of the colorful mascot characters I’ve designed for sports teams, travel companies, shipping companies, SEO companies, and even a company that distributes e-cigarettes.
Check out my other portfolio categories
Custom Illustrations for packaging design, comic books, mascots, web banners, editorials, and T-Shirts for the lighter side.
Custom Illustrations for packaging design, comic books, mascots, web banners, editorials, and T-Shirts for the lighter side.
Custom Graphic Design for logos, branding, identity, and packaging.
Custom Illustration for silk-screen and direct-to-garment T-Shirt designs.
Album Cover and gig poster design and illustration for rock and heavy metal bands.