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Iron Horse Mud Ranch Illustrated

Iron Horse Mud Ranch Illustrated Map

Iron Horse Mud Ranch Illustrated
Iron Horse Mud Ranch Illustrated
Copyright © 2016 by Brian Allen

Client:

Iron Horse Mud Ranch

Description:

I was hired to create this detailed map for Iron Horse Mud Ranch, known as one of the best off-road parks in the country.

Located in Perry, Florida, this sprawling estate hosts monster trucks, ATVs, and just about anything with wheels on an insane course of obstacles, tracks, and millions of gallons of mud. 

The client submitted aerial and onsite photos that I pieced together into a blueprint for the map. Once we had the locations of everything fixed, I laid out all the elements and hand-illustrated all the cars, trucks, booths, tents, and other elements in Adobe Illustrator as a vector graphic. The map will be used as a printed brochure for guests, on their website, and on a 9 foot tall banner to display at the park.

Client Testimonial:

It looks SUPER GOOD! I really appreciate it.

-Keegan McNalley

Iron Horse Mud Ranch

My artwork has been used on a lo

Race Monkey Monster Truck character

Client:

Hollywood Motor Show

Description:

My artwork has been used on a lot of big things – now I can say that my artwork is on a Monster Truck! I designed this rabid monkey in a racing suit for a Spanish Monster Truck driver that will wrap the entire vehicle. Can’t wait to see this thing caked in mud! A lot of the competing monster trucks were using simple vector graphics, so the driver came to me to create something more detailed and with more character.

Client Testimonial:

Thank you! I really like your design!! You do great work!

-David Stey

Hollywood Motor Show Monster Truck Driver

My artwork has been used on a lo

Copyright© Brian Allen 2016

My artwork has been used on a lo

Copyright© Brian Allen 2016

Character design sketches of the

Philadelphia Flyers Mascot Design

Designing The Philadelphia Flyers Mascot, Gritty

Client:
The Philadelphia Flyers

Project
The Philadelphia Flyers, the NHL hockey team, hired me to design the costume for their new mascot, completely from the ground up. They reached out to me because they had liked some edgy mascot artwork I had done for a television commercial by Chick-Fil-A.

The Flyers gave me a lot of freedom with the design. They had previously commissioned some designs, but nothing had hit the mark yet. They told me that the mascot design had to be “someone you’d want to high-five, but not hug.” He had to be fun enough to attract kids and younger fans, yet had to still be tough enough to earn the respect of the tough and gritty Philadelphia fans.

I began the project by sketching over 20 different possible mascots, including, bats, bulls, groundhogs, dragons, tough guys, yetis, and even a flying squirrel.

Once the client saw the sketches, they picked a big dumpy monster I had drawn as the starting point.

Early Gritty concept sketches

Early on, we still hadn’t decided on a name for the mascot. The Marketing team decided on Gritty, which is a perfect fit.

Early Gritty Concept Sketches
Character design sketches of the
Pencil Drawing of Gritty, Front
Character design sketches of the
Pencil Drawing of Gritty, Side

Final Turn-Around Illustration

Character design sketches of the
© Brian Allen 2016

After we nailed down the foundation of Gritty, the Art Directors and I experimented with many different variations to tweak Gritty’s look.

Working digitally with a Wacom Cintiq tablet, Clip Studio Paint, and Adobe Photoshop, I swapped different details on Gritty, including:

  • 10 Different mouths
  • With and without shorts
  • Wings (a bunch of different kinds)
  • Many different fur colors
  • …and even a tail!

Once approved, this front, side, and back view of Gritty was submitted to Character Translations Inc. so they could begin work on the costume.

Additional poses for the mascot

Character design sketches of the
© Brian Allen 2016

Once the concept phase was over, the Flyers hired me to create a series of 10 different poses showing Gritty in action. The different illustrations were to be used primarily for promotion during the rollout.

The mascot illustrations were also used for merch designs sold at the Flyers’ stadium and online – from t-shirts, hockey pucks, sticks, and keychains.

Gritty introduced to the world!

Periodically throughout the process, the Flyers would send me photos of how the costume was coming together, but I usually only saw pieces. It wasn’t until just a few days before the official release that I saw Gritty for the first time. The costume creation team at Character Translations Inc. did an amazing job bringing my drawing to life.

Some of Gritty’s most unique features, such as the googly eyes, and squeaky hands, were added by the creative team at the Flyers. I was just as surprised as everyone else when they were first revealed!

The initial reaction seemed negative at first, and it was a little overwhelming. But the momentum changed very quickly. Within a couple of days, people were sending me fan art they had created of Gritty, and it was clear he had become more than just the mascot for the Flyers: he was now the mascot of the internet!

Client Testimonial:
Thank you again for all your great work throughout the project! Appreciate the quality work, quick turnarounds and accommodating the many changes we sent your way.
Ben DiCandilo
Philadelphia Flyers, Marketing Manager

Character design sketches of the

Thank you, Flyers!

I owe a large debt of gratitude to the Flyers for making me a part of something so big (and orange!).

Thank you to the Marketing Team – They had great ideas and clear communication.

Thank you to the costume company for their incredible work!

And thank you to the man inside the Gritty suit, who has really brought this two-dimensional drawing to life!

The full story behind the creation of Gritty:

Interview by Mark Brickey on the popular art and design podcast, Adventures in Design

I go into full detail of the process of how I designed Gritty with the Flyers, and how I dealt with the outpouring of reactions to the mascot I helped create, both negative and positive. Adventures in Design is a really great podcast that has interviewed many of the best artists in the industry, so it was an honor to be included!

SquareVideoSquareVideoGritty

Interviews and Press about the creation of Gritty:

Gritty took the world by storm, and I was very fortunate to be part of it. It was really humbling to be interviewed by over 20 news outlets, several of them on camera, and to be a guest on my favorite art podcast, Adventures in Design.

https://www.vox.com/culture/2018/12/24/18145323/gritty-explained-mascot-flyers-meme-leftist

• VOX

https://www.businessinsider.com/artist-behind-gritty-on-marketing-gritty-does-not-go-away-2020-11

• BUSINESS INSIDER

Gritty: How Brian Allen Created The Philadelphia Flyers Hockey Legend

• POP ICON

Gritty is the internet mascot for a world that’s broken in 2018

• CNET

The 15 Best Marketing Stunts, Activations and Odd Creations of 2018

• ADWEEK

Gritty’s First Month: The Heroic Ascendance of a ‘Ghastly Empty-Eyed Muppet’

• NY Times

I Learned to Love Gritty the Terrifying Mascot and So Can You

• USA Today

Flyers Introduce New Orange, Fuzzy Mascot Gritty, Relish Reaction

• ESPN

Gritty, the Flyers’ new mascot, is up to all sorts of shenanigans on his 1st night out

• NBC Sports

Meet Gritty: The Flyers’ New Team Mascot

• 6ABC News

LOOK: New Flyers mascot Gritty dances with Jimmy Fallon, gets punched by Ricky Gervais

• CBS Sports

Philadelphia Flyers’ new mascot, ‘Gritty,’ sparks backlash, calls for euthanization

• Fox News

Gritty, Stuff Of Nightmares, Has Been Officially Welcomed To Philadelphia

• NPR

Gritty: why the Philadelphia Flyers’ new acid trip of a mascot must be stopped

• The Guardian

‘Gritty’, the internet’s most beloved mascot, explained

• SB Nation

TRUE GRITTY, OR HOW A MYSTIFYING NEW NHL MASCOT WON THE INTERNET

• AdAge

Are You In or Out on “Gritty,” the Philadelphia Flyers’ New Googly-Eyed Mascot?

• The Ringer

•Television interview on WTAJ:

The dark demonic face of a demon

Demon Face with Fire Skulls

The dark demonic face of a demon

Client:

Personal

Description:

The dark demonic face of a demon monster and his many eyes and horns in front of flaming skulls and a burning city.

This artwork is available for licensing:

Vinyl rap helmet of a zombie wit

Blaze Artworks Vinyl Zombie Helmet

Vinyl rap helmet of a zombie wit

© Brian Allen 2017

Vinyl rap helmet of a zombie wit

© Brian Allen 2017

Vinyl rap helmet of a zombie wit

© Brian Allen 2017

Vinyl rap helmet of a zombie wit

© Brian Allen 2017

Vinyl rap helmet of a zombie wit

© Brian Allen 2017

Vinyl rap helmet of a zombie wit

© Brian Allen 2017

Vinyl rap helmet of a zombie wit

© Brian Allen 2017

Vinyl wrapped zombie helmet I illustrated for Blaze Artworks’ new line of monster themed motorcycle helmets.
It was a fun challenge to try to figure out how to illustrate something in two dimensions that would ultimately wrap around a spherical 3D object. The client was kind enough to send me a helmet that I was able to physically trace and photograph to create a template, using some tricks I learned at my first professional art job at XGX Racing more than a decade ago. Thrilled with how this turned out!

Lochness Monster Band Poster Design

Client:

Lochness Monster – Justin Shaner

Description:

Silk-screen poster illustration of a happy Loch Ness Monster I created for the band Lochness Monster. I had a blast working on this. The band gave me a ton of freedom on this design, and I came up with the idea of having the Loch Ness Monster looking friendly, with a severed arm dangling from its mouth, and the collected trophy/cameras of tourists hung around his neck. He’s an elusive fella! The design was set up for silk-screening using around 5 colors, created primarily for promotional posters and apparel for the band.

Client Testimonial:

They look awesome!! Thanks, really great job on this!!

-Justin Shaner, Lochness Monster

Band manager

Silk-screen poster illustration of a happy Loch Ness Monster smiling with cameras around his neck.Silk-screen poster illustration of a happy Loch Ness Monster smiling with cameras around his neck.Silk-screen poster illustration of a happy Loch Ness Monster smiling with cameras around his neck.Silk-screen poster illustration of a happy Loch Ness Monster smiling with cameras around his neck.Silk-screen poster illustration of a happy Loch Ness Monster smiling with cameras around his neck.

How to draw Lochness Monster Rock Poster Video

How to draw Lochness Monster for rock poster and t-shirt using Pentel Brush pen on paper.

Silk-screen poster illustration of a happy Loch Ness Monster I created for the band Lochness Monster. I had a blast working on this. The band gave me a ton of freedom on this design, and I came up with the idea of having the Loch Ness Monster looking friendly, with a severed arm dangling from its mouth, and the collected trophy/cameras of tourists hung around his neck. He’s an elusive fella! The design was set up for silk-screening using around 5 colors, created primarily for promotional posters and apparel for the band.

 

Education Game App Monster Character Designs

Client:

Scholastic

Description:

The nice folks at Scholastic hired me to draw concept illustrations for characters in a redesign of an educational app called Sushi Monster, in which kids solve math problems with a friendly but terrifying sushi chef. I explored a lot of different character sizes, shapes, and attitudes. We initially thought the best direction would be to create the main characters as zombies, and the supporting characters as other types of monsters. Unfortunately, due to a gypsy curse, the project was cancelled in the early stages before we had a chance to really get going.

zombie and monsters character designs for sushi math educational appzombie and monsters character designs for sushi math educational appzombie and monsters character designs for sushi math educational app

Logo Design for Automotive Repair Shop

Client:

G & L Diesel

Description:

Logo design I created for an automotive repair shop and racing company called G&L Diesel, featuring a monster character holding a turbo.

The client hired me to create a sharp looking logo and a humorous mascot character. After submitting a few concept sketches, we picked this version of the monster: a horned, and mischievious looking creature holding a turbo and zipped into a racing suit.

The logo was provided in several different variations, colors, and formats to maximize the client’s usage.

Monster Mascot holding turbo, for automobile repair company.

Monster Mascot holding turbo, for automobile repair company.

Monster Mascot holding turbo, for automobile repair company.

Click here to see more of my Logo Designs

Check out more of my Mascot designs here.

The Instagooter Children’s Book

Children’s book illustrations I created for Amazon’s CreateSpace. This story was written by Denise Watkins, and is about a strange creature that emerges from the ocean with an insatiable hunger for Creamsicles.

Children's book illustration of a clown elephant creature eating creamsicles

Children's book illustration of a clown elephant creature eating creamsicles

Click here to see more of my Children’s Book Illustrations.

Abomination card game

Client:

Abomination card game packaging illustration

Description:

Illustration for a really cool fantasy card game in development called Abomination. The general object of the game is to create different creatures using mixed body parts and other technology. I was comissioned to design and illustratate the logo and box cover. The box art features a comical but creepy monster assembled from all sorts of different body parts, with a mad scientist in the foreground.

Illustration of a mad scientist bringing a strange creature to life for a card gameIllustration of a mad scientist bringing a strange creature to life for a card game

Click here to see more of my Illustrations.

Rosebud Editorial Illustration

Client:

Rosebud Magazine

Description:

Editorial commissioned by Rosebud Magazine. This custom illustration appeared in the magazine as a full page, accompanying an article about hydroponic tubing. The editors gave me a lot of freedom with the design. There only direction was that they wanted a robot made of tubing attacking a city. Looking forward to working with them again soon.

Link:

http://www.rosebudmag.com

Editorial illustration of a giant robot attacking a city of plant people

Full-Page editorial illustration

Editorial illustration of a giant robot attacking a city of plant people

Concept sketches of two different monsters

Editorial illustration of a giant robot attacking a city of plant people

Detail view

Portfolio Items