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Hockey player relaxing in the wo

Light the Lamp T-shirt Design

Client:

Circle City Foundation

Description:

I was commissioned to design this t-shirt for the Circle City Foundation’s Light the Lamp Against Cancer event which depicts a hockey fan in a hot Indiana summer daydreaming about playing hockey in the wintertime.

It was a pleasure to work with an organization that does so many great things in their fight against cancer. I had a lot of fun putting a little spin on my beach graphics, by illustrating a lake beach in the mountains. This design was set up for full-color, so I could really go nuts.

Client Testimonial:

Fantastic!I’m really happy with how this has turned out. You really captured what I was going for!

-Mark Barnhart

Circle City Foundation

Hockey player relaxing in the wo

Copyright © 2016 by Brian Allen

Hockey player relaxing in the wo

Copyright © 2016 by Brian Allen

Character design sketches of the

Philadelphia Flyers Mascot Design

Designing The Philadelphia Flyers Mascot, Gritty

Client:
The Philadelphia Flyers

Project
The Philadelphia Flyers, the NHL hockey team, hired me to design the costume for their new mascot, completely from the ground up. They reached out to me because they had liked some edgy mascot artwork I had done for a television commercial by Chick-Fil-A.

The Flyers gave me a lot of freedom with the design. They had previously commissioned some designs, but nothing had hit the mark yet. They told me that the mascot design had to be “someone you’d want to high-five, but not hug.” He had to be fun enough to attract kids and younger fans, yet had to still be tough enough to earn the respect of the tough and gritty Philadelphia fans.

I began the project by sketching over 20 different possible mascots, including, bats, bulls, groundhogs, dragons, tough guys, yetis, and even a flying squirrel.

Once the client saw the sketches, they picked a big dumpy monster I had drawn as the starting point.

Early Gritty concept sketches

Early on, we still hadn’t decided on a name for the mascot. The Marketing team decided on Gritty, which is a perfect fit.

Early Gritty Concept Sketches
Character design sketches of the
Pencil Drawing of Gritty, Front
Character design sketches of the
Pencil Drawing of Gritty, Side

Final Turn-Around Illustration

Character design sketches of the
© Brian Allen 2016

After we nailed down the foundation of Gritty, the Art Directors and I experimented with many different variations to tweak Gritty’s look.

Working digitally with a Wacom Cintiq tablet, Clip Studio Paint, and Adobe Photoshop, I swapped different details on Gritty, including:

  • 10 Different mouths
  • With and without shorts
  • Wings (a bunch of different kinds)
  • Many different fur colors
  • …and even a tail!

Once approved, this front, side, and back view of Gritty was submitted to Character Translations Inc. so they could begin work on the costume.

Additional poses for the mascot

Character design sketches of the
© Brian Allen 2016

Once the concept phase was over, the Flyers hired me to create a series of 10 different poses showing Gritty in action. The different illustrations were to be used primarily for promotion during the rollout.

The mascot illustrations were also used for merch designs sold at the Flyers’ stadium and online – from t-shirts, hockey pucks, sticks, and keychains.

Gritty introduced to the world!

Periodically throughout the process, the Flyers would send me photos of how the costume was coming together, but I usually only saw pieces. It wasn’t until just a few days before the official release that I saw Gritty for the first time. The costume creation team at Character Translations Inc. did an amazing job bringing my drawing to life.

Some of Gritty’s most unique features, such as the googly eyes, and squeaky hands, were added by the creative team at the Flyers. I was just as surprised as everyone else when they were first revealed!

The initial reaction seemed negative at first, and it was a little overwhelming. But the momentum changed very quickly. Within a couple of days, people were sending me fan art they had created of Gritty, and it was clear he had become more than just the mascot for the Flyers: he was now the mascot of the internet!

Client Testimonial:
Thank you again for all your great work throughout the project! Appreciate the quality work, quick turnarounds and accommodating the many changes we sent your way.
Ben DiCandilo
Philadelphia Flyers, Marketing Manager

Character design sketches of the

Thank you, Flyers!

I owe a large debt of gratitude to the Flyers for making me a part of something so big (and orange!).

Thank you to the Marketing Team – They had great ideas and clear communication.

Thank you to the costume company for their incredible work!

And thank you to the man inside the Gritty suit, who has really brought this two-dimensional drawing to life!

The full story behind the creation of Gritty:

Interview by Mark Brickey on the popular art and design podcast, Adventures in Design

I go into full detail of the process of how I designed Gritty with the Flyers, and how I dealt with the outpouring of reactions to the mascot I helped create, both negative and positive. Adventures in Design is a really great podcast that has interviewed many of the best artists in the industry, so it was an honor to be included!

SquareVideoSquareVideoGritty

Interviews and Press about the creation of Gritty:

Gritty took the world by storm, and I was very fortunate to be part of it. It was really humbling to be interviewed by over 20 news outlets, several of them on camera, and to be a guest on my favorite art podcast, Adventures in Design.

https://www.vox.com/culture/2018/12/24/18145323/gritty-explained-mascot-flyers-meme-leftist

• VOX

https://www.businessinsider.com/artist-behind-gritty-on-marketing-gritty-does-not-go-away-2020-11

• BUSINESS INSIDER

Gritty: How Brian Allen Created The Philadelphia Flyers Hockey Legend

• POP ICON

Gritty is the internet mascot for a world that’s broken in 2018

• CNET

The 15 Best Marketing Stunts, Activations and Odd Creations of 2018

• ADWEEK

Gritty’s First Month: The Heroic Ascendance of a ‘Ghastly Empty-Eyed Muppet’

• NY Times

I Learned to Love Gritty the Terrifying Mascot and So Can You

• USA Today

Flyers Introduce New Orange, Fuzzy Mascot Gritty, Relish Reaction

• ESPN

Gritty, the Flyers’ new mascot, is up to all sorts of shenanigans on his 1st night out

• NBC Sports

Meet Gritty: The Flyers’ New Team Mascot

• 6ABC News

LOOK: New Flyers mascot Gritty dances with Jimmy Fallon, gets punched by Ricky Gervais

• CBS Sports

Philadelphia Flyers’ new mascot, ‘Gritty,’ sparks backlash, calls for euthanization

• Fox News

Gritty, Stuff Of Nightmares, Has Been Officially Welcomed To Philadelphia

• NPR

Gritty: why the Philadelphia Flyers’ new acid trip of a mascot must be stopped

• The Guardian

‘Gritty’, the internet’s most beloved mascot, explained

• SB Nation

TRUE GRITTY, OR HOW A MYSTIFYING NEW NHL MASCOT WON THE INTERNET

• AdAge

Are You In or Out on “Gritty,” the Philadelphia Flyers’ New Googly-Eyed Mascot?

• The Ringer

•Television interview on WTAJ:

2BC Hockey Halloween Background

Client:
Dominic Boshell – 2BC Sports

Description:
Hockey fight of ghouls and zombies for a halloween themed website background I illustrated for 2BC Sports’ website. I was recently hired to modify a previous illustration I had made for the website’s background – changing all the characters from normal human hockey players to zombies, to celebrate the halloween season. The client wanted a detailed illustration of a huge hockey fight in an arena. The illustration was set up so that the different hockey players and refs in the brawl could move along with the content of the site, independently of the background. I created the artwork in Manga Studio, and colored it in Adobe Photoshop.

Client Testimonial:
Thank you for an awesome job once again!
-Dominic Boshell
Owner, 2BC Sports

You can view the website here:
http://2bcsports.com/

Hockey fight of ghouls and zombies for a halloween themed website background I illustrated for 2BC Sports’ website

Hockey fight of ghouls and zombies for a halloween themed website background I illustrated for 2BC Sports’ website

Hockey Themed Website Background Illustration

Hockey Themed Website Background Illustration

Hockey Themed Website Background Illustration

Hockey Themed Website Background Illustration

Hockey Themed Website Background Illustration

I was hired to illustrated this custom website background for a sports review outlet called 2BC. The client wanted a detailed illustration of a huge hockey fight in an arena. The illustration was set up so that the different hockey players and refs in the brawl could move along with the content of the site, independently of the background. I created the artwork in Manga Studio, and colored it in Adobe Photoshop.

Custom Hockey Helmet decals

Custom decal set I created for Shaft ID, a company that creates decals for hockey helmets and wraps. This set was made to look like the helmet was being peeled away and showing a zombie underneath.

Custom Hockey Helmet decals

Custom Hockey Helmet decals

Custom Hockey Helmet decals

Custom Hockey Helmet decals

Click here to see more of my Dark Illustrations

Zombie Sports Hockey Mascot Character Design

This is part of a series of mascot character designs I created for Great Dane Graphics. We had a lot of working finding different ways to portray zombies as believeable sports mascots.

Zombie mascot character design of a hockey player

Zombie mascot character design of a hockey player

 

Click here to see more of my Dark Illustrations

Check out more of my Mascot designs here.

Zombie Sports Football Mascot Character Design

This is part of a series of mascot character designs I created for Great Dane Graphics. We had a lot of working finding different ways to portray zombies as believeable sports mascots.

Zombie mascot character design of a football player.

Zombie mascot character design of a football player.

 

Click here to see more of my Dark Illustrations

Check out more of my Mascot designs here.

Zombie Sports Soccer Mascot Character Design

This is part of a series of mascot character designs I created for Great Dane Graphics. We had a lot of working finding different ways to portray zombies as believeable sports mascots.

Zombie mascot character design of a soccer player.

Zombie mascot character design of a soccer player.

 

 

 

 

Click here to see more of my Dark Illustrations

Check out more of my Mascot designs here.

Lethal Threat Designs

I recently had the pleasure of working with Lethal Threat, a huge name in the graphic decal business. I came up with this concept of a zombie enjoying a “hearty” snack. Originally designed as a graphic decal for a bike’s tank. I probably don’t need to say this, but I had a lot of fun with this!

Snack

On Template

On Template

Detail View

Detail View

Lethal Threat Zombie Hockey PlayerLethal Threat Zombie Hockey Player

Portfolio Items