Monsters In The Ring

SmartPak Equine hired me to create these two spreads for their Fall product catalog.  To help sell their calming supplements for horses, the client asked me to create a fun illustration showing the world through a horse’s eyes. To show how horses can get spooked by the simplest things, we turned ordinarly training equipment into monsters.  I designed and illustrated the monsters, backgrounds, and the logo for the ad.  The client later placed a description of each product by a different monster.