SmartPak Equine hired me to create these two spreads for their Fall product catalog. To help sell their calming supplements for horses, the client asked me to create a fun illustration showing the world through a horse’s eyes. To show how horses can get spooked by the simplest things, we turned ordinarly training equipment into monsters. I designed and illustrated the monsters, backgrounds, and the logo for the ad. The client later placed a description of each product by a different monster.
