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Honey Badger Mascot Character

Logo design and mascot character design I created for a fitness apparel brand called Fit-Out. The brand’s mascot was the tenacious Honey Badger.

The design was set up with several different versions for silk-screen, embroidery, and process color.

Mascot Character Design of a honey badger

Mascot Character Design of a honey badger

Mascot Character Design of a honey badger

Mascot Character Design of a honey badger

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Honey Badger Wrestling Mascot

Honey Badger Wrestling Mascot

Honey Badger Wrestling Mascot

Honey Badger Wrestling Mascot

I was hired by a wrestling club to design a mascot for their apparel and website. Luckily, their mascot was one of the gnarliest creatures of the animal kingdom: the honey-badger. We explored a few different sketch variations, and came up with this view, with the Honey-Badger reaching toward the viewer. I provided a full-color version for direct-to-garment printing and web use, as well as a simplified version for silk-screening.

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