Print advertisement design for Horse Supply Magazine

Client:

SmartPak

Description:

SmartPak Equine hired me to create these two spreads for their Fall product catalog. To help sell their calming supplements for horses, the client asked me to create a fun illustration showing the world through a horse’s eyes. To show how horses can get spooked by the simplest things, we turned ordinarly training equipment into monsters. I designed and illustrated the monsters, backgrounds, and the logo for the ad. The client later placed a description of each product by a different monster.

Monsters In The Ring

Monsters In The Ring

Monsters In The Ring

Monsters In The Ring

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