Hard Rock Daddy
Custom logo design I created for the rock music website Hard Rock Daddy of a mohawk doting skull with wings.
The client wanted something iconic and with a lot of character, so that we could later create a storyline with the mascot in different situations for t-shirts and other promotional items. The mohawk is a signature trait of the owner of the brand – we made it a vibrant blue, which will be carried out through all of the website’s branding.
We cycled through several different compositions and angles until we got it just right.